Here are some terms you should know before using Google Adwords

 

Here are some terms you should know before using Google Adwords


Madhurjain30



A platform for internet advertising created by Google, Google Ads allows businesses to bid to have their videos, service or product listings, or short commercials shown to website visitors. In addition to non-search websites, mobile applications, and videos, it may display adverts in the search engine results of search engines like Google Search.



Google Ads Terms


1. AdRank

Your ad position is decided by your AdRank. A larger value will improve your ranking, bring more users to your ad, and increase the likelihood that they will click it. The sum of your maximum bid and your Quality Score determines your AdRank.

2. Bidding

The bidding method used by Google Ads allows you, the advertiser, to choose a maximum bid sum you're ready to spend for a click on your ad. Your placement will improve the higher your bid. CPC, CPM, or CPE are your three available bid alternatives.

  • The cost-per-click, or CPC, is what you pay for each time someone clicks on your advertisement.

  • The cost per mille, or CPM, is what you spend when your advertisement is viewed by 1,000 individuals.

  • The cost per engagement, or CPE, is the sum you pay when a certain action is taken in response to your advertisement.

3. Campaign Type

The seven campaign kinds available on Google Ads are search, display, video, shopping, app, smart, and performance max. You must choose one of these categories before starting a campaign.

  • On a Google results page, Search ads are text advertisements that are shown alongside search results.

  • On websites that are part of the Google Display Network, Display ads—which are often image-based—are displayed.

  • YouTube has Video ads that last six to fifteen seconds.

  • Shopping campaigns [ads] can be seen on search results pages and in the Google Shopping tab.

  • App campaigns improve your app's adverts across websites using data from your app.

  • To offer you the most value for your money, Smart campaigns use Google to determine the optimal targeting.

  • With the new campaign type called Performance Max, marketers may access all of Google Ads inventory with a single campaign.


4. Click-Through Rate (CTR)

Your CTR is determined by how many people click on your advertisement as a percentage of the total number of views it receives. An ad that matches search intent and targets relevant keywords has a better CTR.

5. Conversion Rate (CVR)

CVR is a metric that expresses form submissions as a percentage of all landing page visitors. Simply said, a high CVR indicates that the user experience on your landing page is flawless and consistent with the promise made in the advertisement.


6. Display Network

The Google Display Network allows for the display of Google adverts on both search results pages and websites (GDN). Google Ads can be text-based or image-based, and they are displayed next to material that is pertinent to your target keywords on the web pages of the websites in the GDN network. Google Shopping and app campaigns are the two most popular Display Ad choices.

7. Extensions

With the use of ad extensions, you may add more details to your advertisement at no additional charge. The five types of ad extensions are Sitelink, Call, Location, Offer, and App; we'll go over each of these ad extensions below.

8. Keywords

Google displays a number of results that are relevant to the searcher's purpose when a user submits a query into the search field. Keywords are words or phrases that fit the searcher's query and provide the results they are looking for. Depending on the searches you want your ad to appear next to, you choose your keywords. When someone searches for "how to wipe gum off shoes," for instance, they will get results for marketers who have chosen to target terms like "gum on shoes" and "clean shoes."

Lists of keywords that you don't want to rank for are known as negative keywords. You will be removed from the bid on these keywords by Google. These are usually vaguely connected to the search phrases you were going for but are unrelated to the services you provide or the keywords you want to rank for.

9. PPC

Pay-per-click advertising, often known as PPC, involves the advertiser paying for each click on an advertisement. Although PPC is not exclusive to Google Ads, it is the most typical kind of sponsored campaign. Before starting your first Google Ads campaign, it's critical to comprehend all aspects of PPC.


10. Quality Score (QS)

Your click-through rate (CTR), the appropriateness of your keyword selection, the calibre of your landing page, and your historical performance in the SERPs all contribute to your Quality Score, which evaluates the efficacy of your ads. Your AdRank will be affected by QS.


Contact me for Digital Marketing Services  : jain.madhur4@gmail.com

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