Madhur Jain

  Why Digital Marketing is important nowadays   Madhur Jain Digital marketing has become increasingly important in today's digital age. Here are a few reasons why: Reach: Digital marketing allows businesses to reach a wider audience than traditional marketing methods. With the use of social media, email marketing, and other digital channels, businesses can target specific demographics and geographic locations with precision. Cost-effective: Digital marketing is often more cost effective than traditional marketing methods. For example, social media advertising is often cheaper than television or print advertising. Additionally, digital marketing allows businesses to track the effectiveness of their campaigns, so they can adjust their strategies as needed. Measurable: One of the main benefits of digital marketing is its ability to be measured. Businesses can track the success of their campaigns through analytics, such as website traffic, conversion rates, and social media eng...

  What Exactly Is Search Engine Marketing, And How Does It Operate? Madhurjain30 The goal of SEM (search engine marketing), a digital marketing technique, is to make websites more visible online and on search engine results pages (SERP). This typically manifests itself as search advertising that are displayed above unpaid or organic results. How Does It Operate SEM positions your website above organic results on the search engine results page [SERP], which makes it a potent method of attracting new clients and increasing sales. You could be questioning why they're bidding on the term if they already rank organically. The explanation is straightforward: By doing it this way, they occupy more space on the SERP. They still have a chance to show up at the top of the page even if their organic rankings change. If customers are prepared to buy, it's very crucial to capture their attention at the top of the SERP. If not, they could pick the choice that is simplest and most obvious (wh...

  Here are some terms you should know before using Google Adwords Madhurjain30 A platform for internet advertising created by Google, Google Ads allows businesses to bid to have their videos, service or product listings, or short commercials shown to website visitors. In addition to non-search websites, mobile applications, and videos, it may display adverts in the search engine results of search engines like Google Search. Google Ads Terms 1. AdRank Your ad position is decided by your AdRank. A larger value will improve your ranking, bring more users to your ad, and increase the likelihood that they will click it. The sum of your maximum bid and your Quality Score determines your AdRank. 2. Bidding The bidding method used by Google Ads allows you, the advertiser, to choose a maximum bid sum you're ready to spend for a click on your ad. Your placement will improve the higher your bid. CPC, CPM, or CPE are your three available bid alternatives. The cost-per-click , or CPC , is what ...